PR Suicide
This takes the cake.
Johnson & Johnson is suing the American Red Cross over the use of the red cross logo.
Someone at J&J should do a search for the phrase Pyrrhic victory.
Update: Welcome to readers from The Lede at the New York Times site.
For a preview of J&J’s problems, see this compilation of clippings from the McLibel trial, which was reported to be the longest in British legal history.
Posted: August 9th, 2007 under Business.
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