Cross-cultural myths

January 26, 2007 Via a piece on Seth Godin’s blog about cross-cultural communications, here’s something I didn’t know about one the most enduring cross-cultural myths. explains that the old chestnut about the Chevy Nova selling poorly in Mexico because “Nova” means “won’t go” in Spanish is false.

And while we’re on the topic of cross-cultural myths, according to Victor H. Mair, professor of Chinese language and literature at the University of Pennsylvania, the Chinese character for “crisis” is not made up of elements meaning “danger” and “opportunity.”

You can read more here about one of the hoariest cliches from books about doing business in China.